What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:

1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it.

2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don't see your ad, they can't respond.

3. SPACE/PRICE IN PROPORTION. You simply can't sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5... half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presentation. There are exceptions, but this is a fairly safe rule to follow.

4. TESTING ALL THE ELEMENTS. Unlike institutional advertising (toothpaste, cars, soap, etc.) which must rely on extensive market research, analysis, surveys and a lot of psychology to achieve success, mail order selling has a built-in "watchdog" to guard against waste and loss, and to help assure that every dollar spent will produce a profit...or at least tell you why it didn't, so you won't make the same mistake twice. This method (unique to mail order) is called KEYING. By inserting a number or letter (or combination) into every ad you run, you can tell which ad works in which publication and in which issues it works best. More sophisticated forms of this testing technique can be carried thru by trying a new headline, a different testimonials,guarantees, etc. The testing technique know no limits, but there is also danger in becoming test-happy. To use the testing principle effectively, be certain that the results will justify the time and expense of making the test. If it merely means adding to your paperwork without adding profit or reducing cost,it isn't worth it.

Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact.

DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

Laser Skin Care Treatment Options

Today everybody is keen to have nice skin and fair complexions. People are prepared to put time, money and effort to get the best looking face and skin. Laser skin care is one skin treatments that is popular nowadays. People increasingly visiting the dermatologists for laser skin care treatments. Everyone has unique skin and laser skin treatment may be suitable for some but not for others.

Here is a breakdown of the pros and cons based on which you may consider a particular type of laser skin care treatment.

The Pros

Laser skin care can be divided into two major categories. One is called microdermabrasion. This laser treatment removes the outermost layer of the skin. By removing the outermost skin it allows the skin to revitalize without the imperfections. Due to removal of the dead skin and imperfections the face looks totally different. This procedure doesnt require any preparation with no pain and requires less recovery time. Post treatment care of the skin is very straight forward as well. You need to keep the skin safe from the sun and well moisturized. If you have little scars or spots received from any accident or recreation then this is the best treatment for you.

The other laser skin care treatment is called ablative Laser skin care treatment. It is mostly used to remove wrinkles and to look youthful. This treatment is especially used around the eyes and the mouth, and it results in wrinkle free skin which lasts upto five years. It is a complete resurfacing of the skin.

The Cons

With microdermabrasion there are few drawbacks. If post treatment care is properly undertaken then the side effects are relatively minor. It can result in scars if the post treatment care is not taken appropriately. Prolonged infection, dryness or redness is usually not associated with this laser skin care procedure. Sometimes the cost is considered as the disadvantage of this laser skin care treatment but in the arena of expensive products and treatments it is cost effective and usually costs around $200 to $300. For more information on laser skin care and skin care products visit http://www.pinkpajamafairy.net

On the other hand ablative Laser skin care treatment is considered having a greater chance of negative effects following the treatment. Scars and infection is very common which defeats the purpose of skin care. It can result in diverse skin pigmentation as an unwanted side effect in individuals with naturally dark skin. It can also result in prolonged redness and dryness of the skin. Always choose a trusted dermatologist for this kind of laser skin care treatment. Possibly you can consider one who has performed the treatment on your friends or family.

So if you are considering laser skin care treatment then do your ground work properly and find out that what kind of laser skin care treatment is suitable for you. Also search for a recommended dermatologist for your treatment.

Article by Dean Forster of http://www.pinkpajamafairy.net

If you are thinking of using laser skin care or would like more information on skin care products visit Best Skin Care Product

Corolla Vacation Rentals are Luxurious

If youre in the market to rent a vacation home for your next trip and happen to be heading to the Outer Banks, youre in for a pleasant surprise. Nowhere else will you find such a large array of incredible examples to choose from, and nowhere else will it seem so right to hole up in a comfortable beach house with zero responsibilities. Gather the family together, call up your cousins or friends and have them meet you there, and head to one of the hottest spots the barrier islands have to offer; Corolla.

This northernmost point on the island is renowned for its beachy beauty, untouched wildlife, and luxurious collection of vacation rentals. Once cut off from traffic and home only to wild stallions and various other critters, this area has now been opened for business. Youll be amazed at what a few years of building has done to this region, meaning that those with a taste for lavish digs will be especially pleased to make this the site of their visit.

Somewhere along the way, it was decided that the best method to enjoy the Outer Banks involves taking a healthy break from work, school and all other responsibilities and heading to a sturdy-looking, one-of-a-kind, elegant home. With boating, fishing, swimming and exploring nature as your primary diversions in this region, it makes sense that you and your companions will want a place thats laid-back yet capable of meeting your needs. Running back and forth to the beach lends itself to having not just a hotel room but a house at your disposal, as youll see when you arrive.

Most Corolla properties are pretty nice, with spacious floor plans that will accommodate the aforementioned motley groups of kids, adults, and even pets. Fold-out couches and futons mean that everyone will have a place to lay their head, but dont worry, whoevers paying the bills will have an inviting master bedroom (some houses have more than one) so as to avoid the slumber party atmosphere. Extra towels and linens will most likely be included as well; all that you need bring are the clothes you plan to wear (casual, of course) and maybe a couple of novels to read on the beach.

Youll be amazed at how the personality of the house comes to affect everyone. Not that your trips are normally dull, but this one will seem especially fun and light-hearted thanks to all the extras. The rec room on the ground floor, with its pool table and selection of games, will become the top gathering place for the kids. The upstairs deck will be the happening place for the adults, as it easily turns into happy hour each day. Catching up with everyones lives and bonding before a background of simple beauty isnt such a bad way to spend ones hard-earned vacation days, is it?

The kitchen will come in especially handy. Every utensil and appliance that youll need, including a dishwasher, will make things easier, so pick up a few groceries and stock the pantry with everyones favorites. From grabbing a quick snack after several hours on the water to organizing a lavish dinner featuring the fresh catch of the day, youll be consistently amazed at how you ever managed to do without this fabulous feature during previous vacations.

Each house is a little different of course, so youll want to go online to check them all out. Depending on the size of your group, the time you plan to come, and whatever colorful whims or secret desires you have concerning how a proper vacation should be planned and executed, you could end up in any number of Corolla Vacation Rentals. No matter what happens, though, youre in for a treat.

Visit www.CyberRentals.com as you begin to plan your next vacation.